P.C. (Pat) McGrew, EDP has been active in information delivery environments since 1975 as a writer, trainer, designer, developer, and evangelist.
Her most recent engagements include work with large enterprises to develop strategies for US and European print industry engagement.
McGrew is a regular speaker at industry meetings, seminars and conferences, and has been the featured speaker at a number of trade group and user conferences. She has provided keynote presentations for a variety of print industry, wireless communication industry, and ethics conferences including Pitney Bowes User Conferences, 3COM's EMEA Sales Teams, Comdex/Orbit, Seybold Seminars, IQPC, Xplor, Xplor UK, Share, Guide, OnDemand, Ethicomp, and a variety of academic conferences concerned with ethics in computing and privacy issues. Her presentations for sales, marketing, executive, and management groups include a large variety of IT-related topics as well as document and information strategy, designing business documents for non-designers, managing legacy data, technology primers for non-technical managers, end user interface issues, and a variety of topics related to emerging technology integration for existing products
Trained as a journalist, she has been a broadcast reporter, print reporter, and editor and writer in a variety of industries. She handled both editorial and business duties as the editor for two local market magazines before moving on to a position as publication coordinator for an archeological consulting company, developing a variety of publications for sale through general and academic bookstore channels.
In 1980 she left writing for the media and moved into Technical Writing and end-user documentation design and implementation, first in manufacturing environments and finally for software products. After completing assignments to create documentation for accounting systems, MRP/Shop Floor Control/Order Entry systems, backup and recovery test plans, and computer center operations manuals, she took a position working for an insurance application developer.
From 1984 to 1989 she served as Manager of Documentation, responsible for the creation and implementation of the end-user documentation for all products created by the leading vendor of variable data merging applications in the insurance industry. In that role she also developed client training classes for corporate products and vendor support products, turning those classes and consulting assignments into a significant profit center. During 1988 and 1989 she also worked as a consultant to the Product Development organization on user interface, application design, and on special projects, including knowledgebase systems, working with special projects clients and the R&D staff.
In 1989 she left that position and, with W.D. (Bill) McDaniel, formed GenText, inc. to develop a mainframe-based HyperText Document Management and Deployment system based on the principals defined in their first book, In-House Publishing in a Mainframe Environment: HyperText and Other Techniques for Macmillan. She functioned as its CEO and president, responsible for business aspects including contract negotiation, consulting operations, and company administration, until its sale in 1998. In her role at GenText, McGrew managed Administration, Marketing, Technical Support, and Documentation, with all non-programming staff reporting through managers to her office.
Part of her portfolio was the search for emerging technologies and industry trends to ensure that the products remained at the forefront of the industry. Within three years from the founding of the company GenText products provided the key piece of technology to archive vendors and printer manufacturers who required the ability to work with enterprise print files from all vendors in a seamless fashion. GenText products also provided the industry with the first print-to-view products. McGrew developed and taught the first classes in All Point Addressable architectures (AFP, Xerox, PDF), document and GUI design for usability, tagging languages including SGML (later HTML), and migration plan development for GenText customers, distributors, and OEMs.
In her role as a consultant to the GenText clients, distributors, and OEM licensees she was engaged in projects with companies including IBM, Merrill Lynch, Kodak, Wang, Bell & Howell, Comparex/BASF, Microgen and Anacomp in areas including solution design, migration planning, sales force education and product planning.
McGrew negotiated the sale of GenText to Xenos, their Canadian distributor, in 1998, which included cash and stock, and a board seat for McDaniel. At the time of the sale GenText had more than 50 products available for license and more than 250 customers worldwide. Since that time she has served as the President and CEO of McGrew + McDaniel Group, Inc., a consulting practice specializing in strategic and tactical audits of information delivery projects, as well as product triage, strategic product design reviews, document strategy reviews, and project management. McGrew provides usability audits for web enabled applications, as well as design reviews.
Since the creation of McGrew + McDaniel Group she has been responsible for the development of presentations on the practical applications of emerging technologies as well as the tactical issues of working with legacy data and the internet. M+M also provides research in information delivery areas including outsourcing, and emerging technologies. McGrew also manages their business imprint, MC2 Books, which currently has two titles in production.
McGrew and her partner also write for the trade press and are the authors of 4 books including In House Publishing in a Mainframe Environment (Macmillan - 1st ed./McGraw-Hill - 2nd ed.), Online Text Management: Hypertext and other techniques (McGraw-Hill), Critical Mass: A Primer for Living with the Future (MC2 Books), and their most recent book, Wrestling Legacy Data to the Web & Beyond (MC2 Books). Since 1990 they have been frequent authors in the trade press, including Xplorations Magazine, Document Processing Technology magazine, and a number of web-based trade publications including WhatTheyThink.com, PrintWriter.com and SiteExperts.com. Their syndicated column TechGenies was available through iSyndicate during 2000 and formed the basis for their book Critical Mass.
McGrew was certified by Xplor International as an Electronic Document Professional (EDP) in 1992, and maintains that certification with on-going participation in the industry.