Marketing-Sensitive Strategic Business Consulting!

P.C. (Pat) McGrew, EDP has been active in information delivery environments since 1975. She is the co-author of seven books covering a variety of aspects of information delivery in multi-channel enterprise environments, as well as the author of dozens of articles in the trade press covering business continuity, disaster recovery, records management, print-and-mail innovations, document strategy auditing and other topics.

Since the 1998 sale of GenText, where she served as President and CEO, she has worked as a consultant across most facets of multi-channel information delivery, including product validation and strategy for major industry vendors, strategic due diligence in merger and acquisition environments, marketing strategy development for imaging, records maangement and print vendors, strategy development for web-based enterprise systems, privacy and compliance strategy development, and document management. Her background in developing documentation and training for accounting systems, MRP/Shop Floor Control/Order Entry systems, backup and recovery test plans, and computer center operations provides the foundations for her continuing work with large enterprises and vendors.

Since 1989 a large part of her efforts have involved the search for emerging technologies and industry trends to ensure that the products remained at the forefront of the industry. Her consulting practice specializes in strategic and tactical audits of information delivery projects, as well as product triage, strategic product design reviews, document strategy reviews, and project management. McGrew provides usability audits for web enabled applications, as well as design reviews. She has been responsible for the development of presentations on the practical applications of emerging technologies as well as the tactical issues of working with legacy data and the internet. M+M also provides research in information delivery areas including outsourcing, and emerging technologies. McGrew also manages the business imprint, MC2 Books (A McGrew + McDaniel Group Company), which currently has six titles in production.

McGrew is the co-author of  In House Publishing in a Mainframe Environment (Macmillan - 1st ed./McGraw-Hill - 2nd ed.), Online Text Management: Hypertext and other techniques (McGraw-Hill), Critical Mass: A Primer for Living with the Future (MC2 Books), and Wrestling Legacy Data to the Web & Beyond (MC2 Books).

McGrew was certified by Xplor International as an Electronic Document Printing Professional (EDP) in 1992, and maintains that certification with on-going participation in the industry.

McGrew is a regular speaker at industry meetings, seminars and conferences, and has provided keynote presentations for a variety of print industry conferences She has presented for large and small groups including Pitney Bowes. Exstream, 3COM, Comdex/Orbit, Seybold Seminars, IQPC, Xplor, Share, Guide, OnDemand, Ethicomp, and a variety of academic conferences concerned with ethics in computing and privacy issues.  Her presentations for sales, marketing, executive, and management groups include a large variety of IT-related topics as well as document and information strategy, designing business documents for non-designers, managing legacy data, technology primers for non-technical managers, end user interface issues, and a variety of topics related to emerging technology integration for existing products.